Let everyone else pay for the research and make the mistakes, find out what works and what doesn't. Apple already has the consumers, they might as well save a few (hundred?) bn in the process and later deploy something which doesn't tell you to glue your cheese to your pizza.
Or like with the M1 chip: wait until the incumbent alienates so many experts in the field that you can scoop them up and they will succeed partially fueled on spite against their old employer.
In theory yes, but a lot of the organizational reasons Siri is a flop are also similar to the reasons Apple Music loses to Spotify, Apple can't really get it together for ads.. I think Apple is a great company (disclosure : shareholder) but they have gotten so big and so stretched thin can't always take advantage of the opportunities in front of them.
Why would Apple care about “winning” at Apple Music when the labels get most of the money? Spotify’s first annual profit after years of losses was last year at 1.3 billion.
Thank you. All these people applauding Apple for not jumping on the bandwagon.
When in reality, they _wanted_ to but have become so dysfunctional organization wise, they weren't able to. Kind of funny how that worked out.
I still think they're really dropping the ball. They could have local models running on devices, interfacing with a big cloud partner (Google, OpenAI, etc.) Make Siri awesome. But no.
See Gemini Nano. It is available in custom apps, but the results are so bad; factual errors and hallucinations make it useless. I can see why Google did not roll it out to users.
Even if it was significantly better, inference is still slow. Adding a few milliseconds of network latency for contacting a server and getting a vastly superior result is going to be preferable in nearly all scenarios.
Arguments can be made for privacy or lack of connectivity, but it probably does not matter to most people.
I just want it to be able to control my apple home devices and trigger shortcuts, and maybe do a search into a few apps and find things. I know a local model can understand my intent for siri like operations because I literally have my own version of that on my laptop.
Let everyone else pay for the research and make the mistakes, find out what works and what doesn't. Apple already has the consumers, they might as well save a few (hundred?) bn in the process and later deploy something which doesn't tell you to glue your cheese to your pizza.